Consumers enjoy a dynamic, fun and social game.
They get new uses for their loyalty points, earn more by participating in interactive games, and getSwagSwap rewards–all FREE!
Retailers get a fresh way to bridge brick-and-mortar and online touchpoints.
SwagSwap offers organic word-of-mouth and a cost-effective means of targeted customer acquisition as well as a measurable brand engagement channel at the intersection of digital and experiential marketing–all. Unlike traditional brick-and-mortar marketing, retailers only pay SwagSwap when it works, ZERO RISK!
SwagSwap is a platform that targets social digital natives, those who are never far from the smartphone-based mobile internet, but also enjoy in-person experiences.
As such, SwagSwap takes place both remotely—accessed through a mobile application or web portal—and in-person. Corresponding with retailer specifications, aspects of SwagSwap are geolocated within physical retailer locations; others are accessible only digitally. This online+offline co-presence is designed to support retailers that aim to bridge the digital/physical divide.
At the heart of the SwagSwap platform are six core elements. These combine synergistically to enable SwagSwap functionality. They support and depend upon each other, resulting in a novel consumer loyalty offering that creates value for both retailers and their customers.
The SwagSwap platform is supported by the following 6 core elements.
Built on a blockchain backbone, SwagSwap offers a loyalty program that both online and offline retailers can set up in minutes.
As and where retailers allow, a peer-to-peer exchange permits consumers to swap their loyalty points with one another.
SwagSwap crowdsources both swag hunt development and peer-to-peer exchange maintenance through a game.
SWUP is a blockchain-secured, digitally scarce token native to the SwagSwap platform.
Retailers must pledge a certain amount of SWUP to be featured in scavenger hunts that challenge players to enact the desired customer behavior.
Retailers pledge SWUP to indicate desired customer behavior they would pay to be featured in a swag hunt.
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